Prima Protección runs purchasing and customer service with AI agents on Odoo.
Prima Protección connected AI agents to Odoo in six sessions with Dynapps. Almost 20% of every department's time now goes to AI work.
Sector
Retail & wholesale.
Footprint
Spain, with purchasing in Asia.
Scale
30 employees and more than 100 products.
Dynapps partner
Since 2024.
Backing
Family-owned.
Prima Protección saw AI as a tool for emails and slides.
Prima Protección has imported, manufactured and distributed safety wear for people in high-risk work since 2011. It buys its stock in Asia, with lead times of almost a year. In 2024 it moved from ten-year-old custom software to Odoo with Dynapps, live in early 2025.
At that point managing director Andrés Castañeda and his team still saw artificial intelligence as something marginal: useful to analyse an email or help put a presentation together. That view changed in 2026, at a Dynapps Club event on Claude and Odoo, where Dynapps showed what happens when Odoo is connected to AI. Prima Protección left it seeing a way to compete far more seriously.
The challenge
Two processes that ate the team's time.
A year-ahead purchase plan in Excel.
Prima Protección buys in Asia with lead times of almost a year. Every estimate leaned on enormous Excel sheets and a manual check of sales history, broken down by size and by colour.
The same questions in every inbox.
Customer emails followed a clear pattern: order status, technical support, order shipping. Each one landed in a team member's inbox and was answered there by hand.
How the rollout really happened
From Odoo go-live to an autonomous AI team.
2024
Prima Protección starts with Dynapps and replaces its custom software with Odoo.
2025
Odoo goes live early in the year. The new B2B webshop follows at the end of the year.
2026
At a Dynapps Club event on Claude and Odoo, Prima Protección sees what AI connected to Odoo can do.
July 2026
Six sessions with Dynapps. AI agents for purchasing, customer service and management go live.
Today
Prima Protección builds its own skills and automates more steps without Dynapps.
What we actually built.
Prima Protección runs three AI agents on top of Odoo. The purchasing agent runs a weekly analysis of sales history, sizes, colours and supplier lead times, forecasts demand and drafts the purchase orders in Odoo. The tension sits in who decides: the agent prepares, but the purchasing manager still approves each proposal with one click.
The customer service agent works the same way. It logs incoming orders automatically and drafts replies on order status, shipping and technical support for the team to review, learning from every manual adjustment. The management agent analyses processes to find where operating costs can come down and where new revenue and sales can come from.
Three Dynapps people ran the six sessions in July 2026: AI consultant Aylen, account manager Aitor and Victor, managing director of Dynapps Spain, with the whole Prima Protección office taking part. Almost 20% of every department's time now goes to work done with AI.
AI agents: purchasing agent, customer service agent, management agent.
The discipline throughout.
Dynapps runs the programme in six sessions, and the aim of those six is autonomy: Prima Protección building its own agents without Dynapps in the room. The hard part is not the technology but the knowledge. The team are experts in their business, and that expertise lived in their heads. It had to be drawn out and written down before it could become what the company calls its digital employees.
Prima Protección made that possible with clearly defined processes and a project lead who already knew AI: managing director Andrés Castañeda, working with Dynapps AI consultant Aylen. Today the team builds its own skills and keeps automating more steps on its own.
We now have two workforces. The same physical team we had before, and a new virtual one that helps the whole team go further.
Andrés Castañeda
Managing director, Prima ProtecciónGetting knowledge out of heads and off paper.
Working with Prima Protección meant drawing knowledge out of people's heads before an agent could use it. Dynapps now builds three things to do that at scale. DynBrain documents what a company knows, so the AI works with the knowledge of all its employees. An OCR layer turns incoming paper documents into context an AI can read. And an infrastructure of narrow, dedicated tasks lets the AI work overnight, so part of the work is done when the team arrives in the morning.
The numbers
Almost 20% of every department's time now goes to AI work.
20%
of the time in every department now goes to work done with AI, by Prima Protección's own estimate.
6
sessions from the first workshop to a team that builds its own agents.
1
click for the purchasing manager to approve the weekly purchase proposal.
From cost saver to revenue source.
Prima Protección started from the question of what AI could take off its plate: an email to analyse, a presentation to draft. Its management now sees AI as something that earns money. AI still cuts costs and adds support capacity, but it also brings in revenue and sales. Prima Protección kept the same team and added a virtual one next to it.
If this sounds familiar, let's talk.
Wherever your business is heading and wherever it's getting stuck, an expert who has run this kind of work is the right person to start with, before you commit to a direction or a platform.
