Odoo ecommerce, on the same platform that runs the rest of your business.
Most online stores end up as an island. The webshop sits on one tool, stock lives in another, invoices in a third, and the customer emails to ask where the order is. Every gap between those systems is a manual export, a stock figure that is already wrong, or a question nobody owns. Odoo ecommerce puts the storefront on the same platform as your products, stock, pricing, orders, invoicing and customer service. An order placed online is a sales order, a stock move and an invoice, without anyone re-keying it. In Odoo 19 the shop gained a faster checkout, cleaner product pages and stronger built-in SEO. We configure it around how you actually sell, B2B, B2C or both, and connect it to the Odoo you already run.
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Your store, your stock and your invoicing read from one record.
When the webshop is a separate system, someone pays for the gap between it and the business. An online order in Odoo is the same sales order your team works from. The stock shown on the product page is the stock in your warehouse, reserved the moment the order is placed and picked with the right delivery method. The invoice is raised from that same order and posts straight to your accounts. Customer accounts let buyers reorder, track deliveries, download invoices and handle returns themselves. Sales, finance, inventory and support all read one source, so the order does not get re-typed on its way through the business.
A faster storefront, and AI for the work that used to need a copywriter.
Odoo 19 rebuilt the shopping experience. There are more layout options for shop pages, a redesigned cart and checkout, product variant previews, a unit-of-measure selector and an improved click and collect widget. Dynamic ribbons like best seller or limited stock can be assigned to products automatically. SEO is stronger out of the box, with cleaner URLs, structured microdata and a Google Merchant Center feed so your catalogue reaches Google Shopping. Where it is switched on, Odoo 19 AI can draft product descriptions, generate page images and answer shopper questions in live chat, so your catalogue and content keep up without writing every line by hand. The AI is only as good as the product data behind it. That is the part we get right first.
We connect your store to the business behind it, not just the front end.
Building a webshop is the easy part. The work is making it sell the right stock at the right price to the right customer, then handing each order cleanly to fulfilment, finance and support. We configure your product catalogue and variants, your B2B and B2C pricing, your payments, delivery methods and checkout, then connect the store to your CRM, inventory, invoicing and helpdesk on one Odoo, with no separate layer of connectors bridging systems that should already be talking. If you already run an Odoo store that fights you, we audit what is there and put the foundation back under it. You work with a local team, backed by 280+ Odoo specialists across five European countries.
Everything you need to know about Odoo ecommerce.
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Odoo retail ERP runs POS, e-commerce, inventory, purchasing and finance on one platform, so brick-and-mortar, webshop and warehouse share the same stock and customer record. For wholesalers, EDI and customer-specific price lists sit on the same model.
Through one stock model across stores, warehouses and the webshop. Odoo allocates stock per warehouse based on customer postcode, product availability and shipping cost, with FEFO or FIFO picking and replenishment on min-max levels and supplier lead times. Lot and serial traceability cover end-to-end batch genealogy where the sector demands it, in food distribution, technical components or regulated goods. The discipline that makes this hold is the master data, the supplier hierarchies and the location structure set up before go-live, not the platform.
Yes. Odoo connects POS, the webshop and marketplace listings to one stock pool, so a sale in the store, on the website or through a marketplace reduces the same inventory in real time. Order management decides per channel which warehouse fulfils, supports click-and-collect and ship-from-store, and feeds returns back to the same SKU and customer record. The work is the channel rules: which warehouse ships which order, how returns flow back, where pricing differs. Decided before go-live, not patched in after.
See what an Odoo store could look like for your business.
A first conversation about how you sell today and where Odoo ecommerce fits.